Lauren's Golden State

1. My favorite DMO and destination with the best practice of sustainability and/or resilience      Sustainability is becoming top of mind for the modern traveler. Travelers now pay attention to a destination’s commitment to sustainability and how their traveling can impact the environment. Visit California, the DMO for the state of California, is my favorite DMO for their sustainability efforts. California is committed to sustainability, and the state has an established branch of government dedicated to sustainability called “The Office of Sustainability.” This commitment has trickled down into the state tourism industry. Visit California has represented the state’s sustainable efforts in its tourism plan, represented on its website and digital marketing tools. California is a trendy destination for domestic travelers. “The mammoth influx of nearly 268 million domestic tourists to California in 2019 underscores not just the state’s magnetic appeal, but also its essential role withi